Friday, 28 September 2012

Detailed Video Analysis

Slipknot - Dead Memories



I choose to analyse Slipknot's music video for Dead Memories, to remain in-keeping with my earlier research, as it is from the album "All Hope Is Gone", for which I did my DigiPak analysis. The video opens with a shot of a building in Iowa, the American state from which the band is from, showing to be a more personal location to them. A pull focus shot reveals the bands frontman Corey Taylor to be unmasked, which is a very rare occurrence, as the masks are usually used as an icon for the band. The opening shots seem bleak, with dull colours and a whistling wind emphasizing his loneliness, as he walks through empty streets, holding a shovel. Eventually he arrives at a field, where he begins to dig, as the music and rain simultaneously begin together. There is a heavy emphasis on the thought beat, with the shots changing on the subtle symbol beats that begin in the background, frequently changing angles distances to keep the scene varied, showing a rapidly changing pace. The originally slow and rhythmic music was matched my the frontmans melancholy mood, which is suddenly contrasted by fast paced shots with Corey behaving somewhat erratic now.

Eventually Corey falls through the ground, landing in a room from the ceiling, showing a clever use of match continuity. He is now wearing his mask again, showing the significance of the iconography lands in an odd position, as though defying gravity, an idea that seems to be confirmed by the bands DJ, Sid, crawling over walls. Corey seems to look for an escape by checking a curtained window, with the lyrics "I can't go back again" showing a literal response, and that he has to go forward to escape, suggesting a metaphorically speaking way also, so to escape his emotions he has to move on fro the past troubles. The next few shots reveal Corey trying to leave the room, being held by by Sid, with the lyrics "When I got away I only got so far", showing that his problems are still holding him back, meaning he can't fully escape, subtly shown by the visual representation.

Upon leaving the room, he enters another, in which the drummer Joey is being surrounded by women, who seem to worship him, suggesting that they're acting as temptation, feeding him strawberries, and brushing his hair etc. It is at this point that the notion of temptation suggests that the song could be about addiction, be it to love, drugs, alcohol, etc, showing the journey of breaking the habit. The high key lighting of the room again shows how the temptation of things like addictions can be positive when seen for the first time, showing them to be enticing, and when Joey looks in the mirror and Corey's face is the reflection it shows that he may have already travelled this road.

The fast paced shots continue as Corey again leaves the room to enter another, showing the bands sampler Craig centrally stood, with the scene being in an odd black and white effect. The lack of colour could show how any positive feelings have been drained, showing that the world has now become bleak. Upon Craig piercing something on the nails of his mask, a sort of explosion occurs, leaving Corey stunned and somewhat blinded stumbling through to the next room. The editing here becomes increasingly erratic, showing Corey to be confused, surrounded by mirrors and a lot of his own reflection, while the bands bassist Paul, seems to taunt him before shattering a mirror, suggesting that this scene is about breaking away from negative things, emphasised by the low key lighting, which shows this to be one of the more serious scenes.

He then falls through another door, landing in a room with percussionist Shawn and lots of young women. Both men are restrained by the seductively dressed women, suggesting how people can be a barrier, with low key lighting adding to the intensity of the mood. Eventually, after more rapidly paced shots from varying angles, Corey breaks away from the women to enter yet another door. The room has white walls and excessively bright lighting, contrasted by the lead guitarist, Mick, standing in the way of the exit door, wearing all black. The guitar solo kicks in as Mick's room comes on screen, as though acknowledging him for his main part in the song. The shots alternate between the two men, showing Corey tiny in stature compared to Mick, showing that he is the symbol for the intimidating barricade that needs to be passed to move on, both physically for the video, and metaphorically for the emotional aspect. Corey struggles to break down the barrier, with the music becoming more melodic and the vocals sound more haunting as he breaks manages to enter the next room.

The next room is very much like the one with Shawn, except this one is like a contrasting version, with bright lighting and walls, and the guitarist Jim enjoying being there, rather than being restrained by them. The feathers resemble the result of a pillow fight, adding a playfulness to the video, backed up by the music kicking in loudly again. This suggests that this is the light at the end of the tunnel, and that breaking down the barrier has positive effects on the other side, showing that sometimes letting go is the key. Corey then enters the final room in which percussionist craig is burning candles, making the room more serendipitous than the others, as well as really slow paced editing, contrasting the rest of the video. The lighting is low key, adding to the atmosphere, with the time crossed out on the walls seeming like he has been counting down the days to escape the personal prison he has been trapped in, and can finally leave. Upon blowing out a candle, Corey returns to the ditch he was digging in the field, showered in rain, wearing his mask, while looking at his unmasked self, as the music and image comes to a halt.

The video cleverly uses various lighting, editing paces and contrasting images to keep it interesting, while linking the end of the narrative to the start. Although there are some literal lines, a lot of the lyrics and imagery are left to the viewers imagination to guess what the problem is. The video features emphasis on all members, so no one is overlooked, and everyone is appreciated for their contribution, showing again that they are close knit. The video defies common convention for something in the rock/metal genre, as they feature no like performance, unlike most videos of this style, instead featuring members during their parts of the song, e.g Mick Thompson for the guitar solo, etc. There is also a fairly high attention to detail on the thought beats, subtly changing in time with the music, while the lighting also changed to match the atmosphere of the music.

Thursday, 27 September 2012

What Is Meant By Genre?

What Is Meant By Genre?


A genre is a categorisation of music, into the style, such as rock, metal, indie etc. Within a genre you can have a sub-genre, such as metal has sub-genre's such as heavy metal, with bands like Bullet For My Valentine and Avenged Sevenfold, to nu metal with bands like Slipknot and Korn. There is also hybrids of genre, such as metalcore, which combines the elements of extreme metal and hardcore punk, with bands like Killswitch Engage and Trivium. 

System Of A Down - Chop Suey


System Of A Down - Chop Suey






This is a good example of how much attention can be payed to the thought beat. The song is really fast paced, meaning that the editing is too, often changing shots every second to match the beat of the drums and the pace of the guitar. The video slows down for the more melodic parts of the song, to match the pace of the music, however it often has over lapping images of various band members, showing it to be incredibly technical, as well as featuring the members for their credited parts in the song, so it's not all about the lead singer as with many bands. This is a technique we could possibly attempt to use, with using fades in our editing to overlap different scenes, contrasting slow and fast paced action to add a more unique feel and some erratic live performance, typical of the rock genre. The also features a lot of heavy focus on the crowd, showing the interaction between them and the band, starting and finishing the video with them, showing an appreciation for them to be a part of the music, rather than just focusing on the band.

Friday, 21 September 2012

Advert Analysis

Advert Analysis - Trivium's "The Crusade"




This advert is for Trivium's album "The Crusade", which followed their hugely popular album "The Ascendancy". The advert is made up largely of dark colours, consisting with their heavy rock/metal style, contrasted by the bright colours, which could show the contrast in styles that they use, including heavy shouting as well as melodic singing.

The title "The Crusade" brings to mind battle or aggression, which is shown through the warrior, wielding a sword and holding what looks like a bloody vein. This distorted creature is in keeping with the dark mood set by the use of colours, as well as the Gothic style of font used for most of the writing. This type of image is typical of the genre, with many rock and metal albums using things such as skulls, swords, and gore, etc, for a lot of their artwork, which is completely different to things that are on pop albums.

Other than the warrior, the main focus the bands name, again in a bold colour to contrast the black, using a large font to draw the attention of the audience. This suggests that they wanted to make a bold comeback in attempt to live up to the reputation they earner from their previous album "The Ascendancy" which made them famous in the metal scene, for which they would need something "in your face". The "T" in "Trivium" also looks like a sword, which is similar to the one wielded by the soldier, again emphasising the bands importance and showing that they want to be recognised as a good band for their hard work in creating something different from the usual rock genre. The advert also contains information about the album, such as it already being release, a few songs from it, and being available for purchase from HMV, as well as a details about their up and coming tour.

DigiPak

DigiPak - Slipknot-All Hope Is Gone 





 The front cover of the album features all nine members of the bands, wearing their masks and jumpsuits for which they are famous, and a holographic nine pointed star, which they use to represent each member of the band. The band is stood in an empty field, with blackened skies, showing very little light and happiness, fitting with the albums title of “All Hope Is Gone”. It also contains the bands name, title and a label saying that it is a special edition, featuring a cd, dvd, and bonus tracks, etc. This gives the audience all the information that they require, including an explicit content label. 

 The back cover features a close up of a thorn, being the only thing in focus, with a grey background, sticking with the atmospheric style of the front cover. It also contains four holographic images of the Slipknot S, running along the background. The track listings run horizontally on the album, contrasting the image of the thorn and the S, showing them to be of importance, although they are wrote a lot smaller than the majority of track listings, taking up very little room by comparison. It also has credits, including production and direction, as well as labels and the barcode. 


 The other images featured in the DigiPak are stills from the music videos filmed for the album, primarily from “Psychosocial”, which was the biggest hit from the album. The photos also follow with the dark theme, showing the set of the video, featuring run down buildings and empty forests. It also features the band wearing alternate masks, with huge heads, showing a possible different style for this album. All of the photos and videos for the album were directed by one of the bands percussionists, showing his style, and the way he wants to portray the band. 


Because this is the special edition album, it came with an extra DVD, featuring videos on how the band made the album, as well as the actual CD. Both have images similar to that of the stills on the DigiPak, showing a moody, dark atmosphere, and images from some of their music videos. They also both contain the nine pointer star,  again showing the unity of the band and how much they seem to think of each other, contrasting the name "All Hope Is Gone", sending a fairly positive message to the audience.




Tuesday, 18 September 2012

Shot Count


Shot Count - Iron Maiden's "Bring Your Daughter To The Slaughter"



I choose to make the focus of my research the heavy metal/ hard rock genre, featuring bands from over the decades. This is because our group decided to make a video for a rock song, and that in order to pick a more specific genre and the song we wished to do, we thought we would all research different rock styles to see what was successful amongst the audience.

There is roughly 190 shots in this video, making it fairly fast paced in the way that it's edited, fitting in with the pace of the music. As an older rock/metal song, it features a lot of live performance from one of Iron Maiden's gig. This is typical of the genre, making it a fairly typical video. It often changes shot on a beat of music, and emphasising certain band members at certain points, for instance a drum solo shows the solo, and guitar solo's feature the guitarists, as though it is giving them credit for their parts in the song. There are many shots of the crowd, showing them enjoying themselves, making them feel part of the performance, and showing a lot of interaction between the band and crowd is also a typical thing of the genre. It also features clips from a black and white film, in which a woman is being sacrificed, which is also fairly fast paced and dramatic, fitting in with the title of the song and relating to sacrifice.

9 Frame Analysis

9 Frame Analysis - Rise Against's "Make It Stop (September's Children)"